Business And Marketing Plan

Business And Marketing Plan-7
Much of this information exists in the heads of the management team, the way it is at many companies. For example, how much information do you have in your office--right now--on your competition?A marketing plan gives you a chance to pull all this relevant information together in one place, to spur ideas and justify actions.Your marketing plan will provide a good arena to test different snapshots of the market against each other.

Much of this information exists in the heads of the management team, the way it is at many companies. For example, how much information do you have in your office--right now--on your competition?

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Getting the information first avoids interruptions in the thinking and writing process.

Have on hand: Sumners and Associates is a bookkeeping and accounting firm started in 1981.

We will likely need to replace this business before the end of the year.3.

Acme Bookkeeping, our major competitor, has hired one of our staff members.

Changes in the tax laws have made many small businesses uneasy with handling the bookkeeping by themselves or through a one-person bookkeeping service.

As the details of these revisions become more public, we anticipate increasing calls for help.3.

For the business market, most of our work is for restaurants, service stations, independent convenience stores and a large courier service.

Competition for our immediate market is a group of eight firms roughly comparable to our company.

This may put us at a service disadvantage with some clients.2.

Two of our clients, Porkie's Carryout and the Magnus Group, are facing difficult business prospects in the short term.

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