Cand.Merc Thesis

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Ragnhild Silkoset is professor in marketing at BI Norwegian Business School.

Prior to this she was Dean for the Executive education and chair of the department of marketing.

Personally, I toyed around with a couple of start-ups of my own while studying at CBS but decided that my time was better spent postponing the entrepreneurship to later In life.

I spent little over a year in an internship with Royal Dutch Shell in London before finishing my thesis and was recruited by SAP shortly after graduating.

Design/methodology/approach A conjoint experiment among 276 Norwegian SMEs’ decision makers examines their trade-offs between social and financial goals in their choice of employees’ pension management.

Furthermore, the study examines how the companies’ decision makers’ characteristics influence their pension fund management choices.

Ulrik Andersen Company: KPMG Phone: 7 9 E-mail: [email protected]: Ulrik is a Partner in KPMG - with the Audit Department Member of KPMG’s Global Automotive Steering Group and Head of Automotive of KPMG in Russia/CIS Ulrik holds a Master of Science in Business Economics and Auditing (Cand. Ulrik has been working with KPMG in Russia since 2003. Phone: 7 9 E-mail: [email protected]: Aage is Managing Director & Senior Partner, Vitus Bering Management Ltd.

Prior to KPMG Russia, Ulrik worked 8 years with KPMG in Denmark. Moved to Moscow in 1992, and since then been responsible for business development and worked as Project Director for several management consulting, technology consulting and/or top-management development and recruitment projects in the USSR, Russia, Ukraine and Baltic States with both local enterprises and Western enterprises operating and investing directly into these countries.

In short, I help businesses transform into live digital enterprises and leverage the latest in business technology.

Currently I am an Account Executive with SAP, focusing on the Financial Sector.

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