Case Studies Social Media Websites

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It makes your own content planning much easier and can play a large role in creating a compelling social strategy.

This is because user-generated content helps to really engage and build a community around a brand.

” This encourages fans to submit their own content directly to Lush through the #Lush Life Instagram hashtag.

For the brand, when users include #Lush Life as a hashtag on their posts, the brand is able to see a collection of all user-generated content in one place.

If you are looking to enhance social media engagement on Twitter, taking a humorous approach can be especially effective.

In fact, the latest Sprout Social Index found that 67% of consumers surveyed stated that they are most willing to like entertaining social content, and 55% of consumers stated that they are most likely to share entertaining content. They’re tweeting and engaging consistently, putting an emphasis on quality over quantity.

Lush Cosmetics is another brand that uses a hashtag for its user-generated content campaigns.

Within Lush Cosmetics’ instagram bio, they ask followers to “Share your #Lush Life with us!

When there’s a relevant holiday, Moon Pie will find ways to jump on it.

When there’s a trending topic or meme going around the platform, they will repurpose it in a way that incorporates the moon or eating a Moon Pie.

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