It makes your own content planning much easier and can play a large role in creating a compelling social strategy.
This is because user-generated content helps to really engage and build a community around a brand.
” This encourages fans to submit their own content directly to Lush through the #Lush Life Instagram hashtag.
For the brand, when users include #Lush Life as a hashtag on their posts, the brand is able to see a collection of all user-generated content in one place.
If you are looking to enhance social media engagement on Twitter, taking a humorous approach can be especially effective.
In fact, the latest Sprout Social Index found that 67% of consumers surveyed stated that they are most willing to like entertaining social content, and 55% of consumers stated that they are most likely to share entertaining content. They’re tweeting and engaging consistently, putting an emphasis on quality over quantity.
Lush Cosmetics is another brand that uses a hashtag for its user-generated content campaigns.
Within Lush Cosmetics’ instagram bio, they ask followers to “Share your #Lush Life with us!
When there’s a relevant holiday, Moon Pie will find ways to jump on it.
When there’s a trending topic or meme going around the platform, they will repurpose it in a way that incorporates the moon or eating a Moon Pie.