but the bump in response rates that they report should get you thinking, at the very least.
“How wonderful it is to be able to write someone a letter!
(Soft Ask is A-OK.) I've been on newsletter/cover letter creative teams that regularly raised millions and retained donors with these gems. The response rate from those receiving the cover letter increased by 16.6% compared to those who received no cover letter.
When the cost of the cover letter was added to the overall cost of the package, net revenue remained unchanged; however, the cover letter may contribute to a stronger relationship and increase donor loyalty." Of course, like Merkle, you'll want to consider any additional costs... Subscribing to The Loyalty Letter is easy: scroll up for handy sign-up form at the top of this page.
You understand the necessity of your contribution and the people it would benefit. When you specify exactly how much money your nonprofit is asking for it emphasizes just how just how important their individual contribution is to the cause.
It’s an understanding between the writer and the giver. When you meet someone for the first time, do you start by pitching them your ideas and asking for the money in their wallets? Be sure to include the success you’ve had with theirs or other donations in the past.
To feel like conveying your thoughts to a person, to sit at your desk and pick up a pen, to put your thoughts into words like this is truly marvelous.”When I began writing this piece, I asked myself what I thought a fundraising letter really was.
At first it seemed nothing more to me than the beginning of a monetary transaction for the sake of funding an organization.
See you in 2010, Lisa Sargent Sargent Communications P. Casement is one of those fundraisers who "gets" direct mail..the supreme importance of building a relationship with your donors.
S.-born Denisa Casement, CFRE, as their Head of Fundraising.