For many students, including those who are at postgraduate level or well-versed in the dissertation process, the prospect of primary research can be somewhat daunting.
But we are here to help quell those pesky nerves you may be feeling if you are faced with doing primary research for your dissertation.
Furthermore, there may be questions over the accuracy of secondary data.
Big data is the most complex type of data, which is why it is almost never used during undergraduate or graduate studies.
Primary data has been collected by the researcher himself or herself.
When doing primary research for your undergraduate or graduate degrees, you will most commonly rely on this type of data.
The former is far more engaging, rewarding, varied, and dare we say it, even fun.
You’re in the driving seat and you get to ask the questions.
Using large samples and testing your participants through reliable tools, you are seeking to generalise your findings to the broader population.
Mixed research combines qualitative and quantitative methodologies.