If you are pitching news, this is most likely the first line of your story.
Follow that with about 100 words of context and supportive background information.
Over the last few years, Cleveland has gotten its fair share of the national spotlight with publications like the New York Times, Wall Street Journal and Salon trying to define what makes Cleveland “cool” again.
Some articles have credited a perceived Cleveland aesthetic, calling it “rust belt chic” – hijacking a phrase Joyce Brabner coined in the 90s to mock the condescension of New Yorkers and MTV at the time.
Find the appropriate editor of a good target publication online. For example, in Twitter’s search bar, you could search for “Refinery29” “editor.” From there, you get a listing of accounts whose bios match those search terms.
Many of the people listed will have email addresses and contact info in their bios, as well. Time collects data to deliver the best content, services, and personalized digital ads.We partner with third party advertisers, who may use tracking technologies to collect information about your activity on sites and applications across devices, both on our sites and across the Internet.But when taken altogether, they tell the balanced story of our city.It’s an authentic account that for me demonstrated there is a place for criticism, just as there is a place for optimism and cheerleading.While in tells of a native artist’s struggles and a disdain for when out-of-town artists say they’ve moved here because it’s easier to practice their art.Elizabeth Weinstein memorializes Cleveland’s legendary rock journalist Jane Scott, “a perfect blend of Rust Belt values…soft-spoken and humble, passionate about rock and roll, and unflinchingly determined to be the best in her field.” And “boomerang” Joe Baur shares why you shouldn’t call him that since he never really connected with Cleveland until he moved away.BONUS: Check out — it has a list of editors who are currently seeking pitches.The subject line in your email should be a short, catchy headline (no more than 65 characters) that sums up your piece and screams, “Open this email and publish this story! For example, if I were pitching an op-ed about Beyoncé, my subject line wouldn’t be “Pitch: Beyoncé.” My pitch would be a quirky headline/angle: something like, “Pitch: How Beyoncé Nearly Killed My Marriage.” This may not be the headline in my finished piece, but it definitely grabs an editor’s attention more than just a keyword or a topic. Explain why the piece will connect with their readers; tailor pitches to the publication.Below that, include your bio: a brief summary of who you are, including any prior publications. Demonstrate your writing skill by sending the completed piece. Then, link to writing samples from those previous publications, if they are available, so the editor gets a feel for your style and qualifications. That way, the editor can see precisely what you have written and how much editing work the piece will need.