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• The participation of youth is invisible in social gatherings due to overutilization of social networking sites.
Determining its popularity, parents and educators have lend an ear to its concern and consideration.
These concerns range from youth privacy, safety, time consumption, health issues, psychological well being and academic performance.
Visit for more related articles at Journal of Mass Communication & Journalism The study of this research aims to create an immense level of awareness among the youth exposed to such social networking sites and findings will not only bear results as to how adversely and positively is the youth affected by the usage of these sites but also will help the youth to understand the usage of these networking sites efficiently.
Facebook, My Space, Twitter, Linked In, Skype and Ning are a few such sites that attract maximum of the youth to tune in to them and thereby embodies their own merits and demerits that desperately need to create an actual picture among the youth.
It has now become an evident and usual sight to face individuals being insensitive to chat in worshipping places, homes when relatives and guests are around, highways, schools, colleges and social gatherings wherein they are so preoccupied and engrossed into their phones that they do not even bother to look up as to where they are which results in their inability to prioritize as to what is important and what isn’t.
Attention has thus been shifted from real to virtual world and visible to invisible friends.
These sites have held an addiction to the youth wherein they find it difficult to concentrate on their work and prefer logging in and jumping across one site to another.
Some have derived benefit out of these sites whereas some have become academically challenged by the use of these websites.
The youth takes active participation and also raises their voices in order to express their opinions and views on social issues being discussed on these sites.
Also, the findings state that even though the youth reciprocates to these events they still do not take up discussions beyond web and forget about them once they sign off.