The aim of this paper is to analyze the organizational culture and its impact on the strategic management.
In recent years, the importance of organizational culture is discussed and emphasized more and more frequently.
People begin to focus on its impact of organizational culture on the corporation management from many perspectives, such as clients, vendors and employees.
Firstly, before the analysis of the importance of organizational culture on strategic management, we should make sure what organizational culture is.
There are a large number of the definitions of the organizational culture.
The organizational culture is the common value of the company, which develops an understanding of both the company’s opportunities and constraints.
This is Mercedes-Benz company’ s mission, and their organization culture are Perfection, Responsibility and Fascination. Responsibility including customer care, sustainability and innovation.
Fascination including motorsport, life style and design essence.
Thus, the definition of organizational culture is found out.
Secondly, we critically analyze its impact on strategic management from 4 aspects, which are customers, partners, employees and corporate social responsibility.