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Most often, organizations will use it as a method to reveal and measure the strength of a target group’s opinion, attitude, or behaviour with regards to a given subject.But another common use of descriptive research would be the surveying of demographical traits in a certain group (age, income, marital status, gender, etc.).However, used properly it can help an organization better define and measure the significance of something about a group of respondents and the population they represent.
We are reaching the end of our discussion on the different types of survey research.
Next, we will take a look at a less commonly used form of conclusive research called causal research.
This means that descriptive research gathers quantifiable information that can be used for statistical inference on your target audience through data analysis.
As a consequence this type of research takes the form of closed-ended questions, which limits its ability to provide unique insights.
This information could then be studied at face value, measuring trends over time, or for more advanced data analysis like drawing correlations, segmentation, benchmarking and other statistical techniques.
The trick to conducting any type of research is to gain only valuable information.
Today, we’ll be delving into the realm of descriptive research, what makes it unique and how to use it in your research plan.
Descriptive research is conclusive in nature, as opposed to exploratory.
A study of infant feeding practices was carried out on a sample of 100 mother and infant pairs.
The results revealed that only 20% of mothers in the study currently exclusively breastfeed their babies.