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S., the company said, or 1,110 fewer locations than it had a year ago.It’s the chain’s lowest number of locations since 2011, and the first time since then that it had fewer than 25,000 restaurants. closures illustrate the challenge facing the company as it seeks Greco’s replacement—and replacements for other top managers.“As part of the optimization plan we shared last year, to achieve this goal some owners will close, relocate, or remodel their locations and that will result in slightly fewer, but more profitable restaurants,” the spokesman said. James Walker, vice president of North America, resigned last week.
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However, developing a powerful plan requires skill and experience.Subway also introduced a loyalty program last year, Subway My Way Rewards, as well remote ordering, third-party delivery and new menu items such as Ultimate Cheesy Garlic Bread and new wraps—all in a bid to generate sales. “As painful as it is for franchisees and the company, it is very much needed, and it needs to fall some more,” said John Gordon, a restaurant consultant out of San Diego. And in dense areas you’ve got multiple Subways within very close range.”Subway for years expanded aggressively throughout the country and kept on growing even as sales showed signs of weakness in 2012.Subway closed 359 locations in 2016 and another 836 restaurants in 2017, following years of nearly unfettered growth that made the chain the most prolific restaurant in the U. The company’s domestic restaurant count grew by 28% between 20—a period that included the worst economic downturn in 80 years. Franchisees say that the footlong deal and other promotions that the company has rolled out as a response to plummeting customer traffic are pushing their businesses to the edge."The national promotional focus over the past five years …The chain's same-store sales have dropped 13% since 2013, according to Restaurant Research.The chain is currently rolling out a new store design in an attempt to modernize the chain.Subway is reportedly planning on bringing the footlong deal back in January.More than 400 franchisees signed a petition to protest the deal, saying that the chain's previous promotions have "decimated" business.has decimated [us] and left many franchisees unprofitable and even insolvent," petitioners led by Virginia franchisee Mitesh Raval complained in a letter that was sent to Subway and obtained by The New York Post.More than 400 franchisees have reportedly signed the petition, which protests the chain's plans to roll out its famous footlong deal in January.