Power words are a shortcut to sparking that emotion.And in this post, you’ll learn how to use them like a kung fu master.🙂 The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.
Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, or any number of emotions.Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.The truth is, nearly every human being on the planet is interested in either saving or making money.Power words are like a “cheat code” for giving your writing an emotional punch.Sprinkle in a few, and you can instantly transform your writing from dull and boring to sizzling with personality. If you’re writing an article or essay, you can use power words to hook readers.Nearly every headline on the cover is either blatantly or indirectly about sex.And it works, not just for men’s and women’s magazines, but for anything.The truth is, we’re all fascinated by the mysterious and forbidden. Its purpose, after all, is to entice the reader to read the rest of your content.If your headline fails to get attention, potential readers will ignore it when it shows up in their social media feed.The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want. Looking for a quick way to give your writing more punch?Maybe add a little personality or pizzazz — that extra little “oomph” that makes your reader pay attention?