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That's why almost every app comes with the option to turn notifications on or off.The consumer has to hold the power with mobile marketing." Creating a well-defined list of budgets, goals and action items, with appropriate personnel assigned to each, can help make your marketing plan a reality.
The best positioning statements are those that are single-minded and focus on solving a problem for the customer in a way that promotes the best value, he added.
Don't panic if your initial marketing strategy doesn't give you the results you wanted, said Dee.
For instance, Mail Chimp and Constant Contact help companies to manage their email campaigns.
Farmiloe noted that companies can set their email marketing efforts apart by segmenting their markets.
For example, if your business sells 30-minute meals, then those who work traditional 9-to-5 jobs are likely in your market.
Study that group of individuals to understand their struggles and learn how your business can solve the problem, Dee said.Smart small business owners know the importance of a business plan, which outlines your company's course for success.One critical portion of that plan is your marketing strategy.Here are a few important things to keep in mind as you create your plan.Before you can write a marketing plan, you need to find and understand your niche – the specific demographic you're targeting, said online business and marketing strategist Amber Dee.Now that you know the elements of the plan, you need to figure out how you are going to reach that target customer.Aside from traditional print and broadcast media, here are three tech-driven marketing channels that many of today's business owners utilize.Brett Farmiloe, founder of internet marketing company Markitors, advised companies starting out in social media to get to know their customers and what platforms they use."Figure out where your customers are spending their time, and set up shop on those platforms," Farmiloe told Business News Daily.Small businesses seldom take the time to study their competitors in depth, or determine competition that may be outside their industry but just as capable of luring the customer away, said Thomas.Knowing who they are, what their core competitive advantages are and how they will respond to your offering (price cuts, increased communication, etc.) will help you figure out strategies to combat such losses.